Dealerships
Dealership 360° virtual tours in Buffalo, NY
By the time a buyer walks onto your lot they have done most of their research online. A tour puts your dealership into that research instead of leaving it until the visit.
What a dealership tour usually covers
- Aerial sphere over the whole lot
- Showroom floor from several points
- Service drive and check-in lane
- Customer waiting lounge
- Parts counter and trade entrance
- Delivery and handover area
Car buying starts on a screen and finishes in person, and the gap between those two is where dealerships lose people. A buyer who has already seen your showroom, your lot and the lounge they will sit in during a service appointment arrives with a much lower guard than one who has only seen inventory listings.
Service is the half that gets forgotten. Most of a dealership’s repeat revenue comes through the service drive, and most service customers have never seen it before the first appointment. A sphere of the drive, the check-in and the waiting lounge does real work for retention.
- Aerial lot coverage Scale and layout in one sphere.
- Service and sales both The half of the business that drives retention gets shown too.
- A long shelf life The building does not turn over the way inventory does.
On the day
What we usually photograph at a dealership
You choose the points before we start. This is the set that works for most spaces like yours. Add to it, or cut it back.
An aerial over the lot
Inventory, layout and where to turn in. The single most useful sphere on a large site.
The showroom floor
Enough points to show the space and the brand presentation rather than one wide angle of it.
The service drive
Where to pull in, which lane, and what happens on arrival. First-time service customers guess at this today.
The customer lounge
Wi-Fi, coffee, somewhere to work. It is a real differentiator and almost nobody photographs it.
The parts counter
Trade and DIY customers want to know it exists and where to find it.
Delivery bay or handover area
The moment the customer is buying. Worth showing before they get there.
What it changes
The tour publishes to your Google Business Profile, which is where a buyer comparing local dealers is already looking, and embeds on your own site next to inventory.
It also holds its value differently from inventory photography. Stock turns over constantly, so listing photos have a shelf life of weeks. Your building does not turn over the same way, so a dealership tour keeps working for years, and individual points can be reshot after a refit without redoing the whole thing.
Questions
Dealerships, specifically
Will the vehicles in the tour date it?
Somewhat, which is why we frame the spheres around the space rather than the stock. Buyers read it as “this is the dealership”, not “this is today’s inventory”.
Can you shoot while we are open?
Yes. Faces are blurred, and plates can be handled on request. Many dealers prefer a busy lot because it looks alive.
We are part of a group. Can you do several sites?
Yes, and it is usually cheaper per site to book them together. Each address still gets its own tour for its own listing.
Tell us about the space
Send us a note about the property and what you want people to see, and we will come back with a quote and a suggested set of points.