Hotels & lodging
Hotel & lodging 360° virtual tours in Buffalo, NY
On a booking site every hotel looks roughly the same. A tour is one of the few things you can put in front of a guest that a listing page cannot flatten into a thumbnail.
What a lodging tour usually covers
- Lobby, front desk and public areas
- Every room type you sell, not just one
- Bathrooms, which guests look for first
- Breakfast, bar and dining space
- Pool, gym and outdoor amenities
- Meeting and event rooms for group business
Travel booking is a comparison exercise, and comparison rewards whoever gives the clearest answer fastest. A guest deciding between three Buffalo hotels wants to know how big the room really is, what the bathroom looks like, and whether the lobby is somewhere they would want to sit. Photos are chosen to flatter; a sphere shows the whole room.
It matters most for direct bookings. Guests who arrive through your own site are the ones you keep the margin on, and they are the ones most likely to be persuaded by seeing the actual room rather than a category description.
- Room types shown honestly Every category photographed, not just the best one.
- Supports direct booking Embed the same tour on your own reservation page.
- Wins group inquiries Planners shortlist venues they can actually see.
On the day
What we usually photograph in a hotel
You choose the points before we start. This is the set that works for most spaces like yours. Add to it, or cut it back.
The lobby and the front desk
Where a guest lands after a long drive. It sets the tone for the whole stay.
Each room type, not one sample
A king, a double-double and a suite are different products. Guests notice when only one of them was photographed.
The bathroom
Consistently the thing guests most want to see and the thing most often left out of a gallery.
Breakfast and dining space
Both the room and the layout. Whether there is somewhere to sit with a laptop matters to business guests.
Pool, gym and outdoor areas
Amenities carry weight in a comparison, and only if a guest can see the real size of them.
Meeting and event space
Often the highest-value part of the shoot. Event planners shortlist from what they can see.
What it changes
Your tour is published to your Google Business Profile, so it appears in Maps and Search where travellers are already comparing options, and you can embed the same tour on your own booking page.
For event and group business it does more. A planner comparing venues for a conference or a block booking can walk your meeting rooms without a site visit, which usually means you make a shortlist you would otherwise have had to fly someone in for.
Questions
Hotels, specifically
Do we have to take rooms out of service?
Only briefly. A room takes a few minutes to photograph, so housekeeping can usually schedule around it without losing a night’s occupancy.
Can you shoot a short-term rental instead of a hotel?
Yes. The approach is the same, and for a rental the tour also does a useful job of setting expectations before a guest arrives.
What if we refurbish next year?
Individual points can be reshot without redoing the whole tour. That is usually a short return visit rather than a fresh project.
Tell us about the space
Send us a note about the property and what you want people to see, and we will come back with a quote and a suggested set of points.